Choosing the right e-commerce platform is critical to your company's success. You're choosing the features you want, but you're also choosing the problems you'll encounter as your company grows or evolves. Your platform's versatility, flexibility, and pricing could all work in your favor.
It's a good idea to have sorted out a lot of your talents and strategies before you compare e-commerce systems. Some platforms, for instance, are better suited to SEO professionals.
You would rather not build your e-commerce site just to discover afterward that it isn't optimized for your approach.
While some platforms may feel restricted to individuals with coding skills, those without such skills may benefit significantly from the simplicity of the same platforms.
Follow along with us as we look at the Best E-Commerce Platforms For Your Business currently available, keeping your priorities in mind.
 |
| E-Commerce Platforms |
Woo Commerce
WooCommerce ruled the market for a long time. As a direct WordPress plug-in, it has a lot to offer, especially for businesses who already have a website but are branching out into e-commerce.
Woo Commerce has a lot of flexibility and analytics built-in. Like nearly other e-commerce platforms, the platform is supported by customers 24 hours a day, seven days a week.
Although the plug-in is free, you must first have a website and pay for certain associated costs. If you need a complete plan, Squarespace or another rival may be a better choice.
Shopify.
Shopify is a well-known platform. It's the e-commerce platform of choice for individuals who sell through social media or outsource their work. The platform is straightforward, adaptable, and expandable for small and medium-sized organizations.
You also don't need to be familiar with a coding language to use it. Instead, you can build your site using a drag-and-drop interface on the platform.
Shopify focuses on sales and includes numerous customer experience management (CEM) and up-sell capabilities. Shopify, on the other hand, has difficulty handling the largest stores. Shopify Plus can help you grow your business, but if you're already a huge shop, it might not be the best option for you.
Big Commerce
Many businesses choose between Shopify and BigCommerce as their platform of choice. Big Commerce can not only handle the large stores that Shopify suffers with, but it also has a better SEO performance. It provides a one-page checkout experience that may increase conversions, but it lacks Shopify's one-click upsells.
Of course, whether BigCommerce will work better for you than Shopify is dependent on your approach. Assuming you go with BigCommerce,
you can expect a lot of customization (if you know how to code) and consistent customer service. However, many things that other platforms include in their basic plans will come at a premium cost on this platform.
Open Cart
If the higher cost of Big Commerce is prohibitive, you might prefer OpenCart instead. Even though you can pay for addons that range from free to $100, it's open-source and free to use.
There are other additional options, some of which provide capabilities that you would have to pay for elsewhere.
Because it's so customizable, the platform also necessitates a high level of coding ability, although its support isn't quite as good as other platforms. You may need to experiment with your website yourself if something goes wrong while OpenCart works on getting back to you.
Conclusion
Finally, the finest eCommerce platform for your company will be one that suits your coding skills and development expectations, both in terms of volume and the number of things available.
The right platform should also allow you to implement the marketing and customer service initiatives that you need to succeed.
Whatever option you select, don't rush your decision to select the best e-commerce platform—it's a difficult decision that will have a huge impact on your organization.